TATA Chemicals X Creative Injection

About the brand

Tata Chemicals Limited is a global company with interests in chemicals, crop protection and specialty chemistry products headquartered in Mumbai, India. The company is one of the largest chemical companies in India with operations in India, Europe, North America and Africa

The challenge

The Sodium Bi-carbonate business (one of the largest contributors to the company) needed a complete overhaul as the current branding systems were inconsistent and not aligned with the ever-evolving marketing objectives of the brand.

The brand needed a fresh approach to make its global presence even stronger and compete with other brands worldwide.

Our Approach

Creative Injection took on the daunting task of creating a completely new set of Brand Identity for the same. The long process included designing new logomarks, typefaces, brand colours and creating brand assets that seamlessly created a holistic branding experience.

The new branding system was created to be implemented on 4 of their existing brands and flexible enough to be extended to multiple brands under the same branding system.