The first step we took was to create a unified, consistent design approach that would communicate their brand confidently to their target audience. We started by simplifying the visual look, building on the inherent strength of the most powerful brand elements. Using minimalistic designs, elegant typography and a clean design approach, we created a series of communication that served as their key communication to move forward. The same was then adapted into various mediums within the resort and other forms of communication.
Taken together, these changes positioned Atmantan as a category leader while reclaiming its iconic status. Most importantly, simpler and clean designs helped the brand align to its philosophy and transparently communicate with its audience
